She is an athlete.

When Will and I first started Bellflower six years ago, our interest was in reimagining chocolate milk with single-origin chocolate driving our product line. However, given the onerous task of meeting state and federal regulations around producing dairy products, particularly for wholesale, we put more of our focus on our bars, nibs, and confections since those were easier to distribute due to less stringent regulations.

Our hearts, however, have always been around producing the best possible single-origin chocolate milk, especially after, early on, we learned that chocolate milk is a popular recovery drink with runners. The world has changed now due to COVID19. While the regulations around dairy distribution are still as stringent, consumer behavior has changed: people are more willing than ever before to seek out direct relationships with food producers. Retail sale regulations for dairy products aren’t as onerous as wholesale. We can sell our dairy chocolate milks direct-to-consumer without the cost-prohibitive extra pasteurization step.

While we will still offer our bars, nibs, and a pared down selection of our most popular confections, today we are officially pivoting our main focus back to single-origin chocolate milk, with a specific market focus on female athletes. There are many sports drinks and chocolate milks on the market, but none of them are made by women, for women. By female athletes, for female athletes. None of them produced with the focus on single-origin, high-quality, simple ingredients. So today, we announce a pivot back to our focus on single-origin chocolate milks.

Because she is an athlete. Skilled. Dedicated. Passionate. Persistent. Strong.